How to Get Your Audience Excited About Your Upcoming Season
We love a good season announcement as much as the next person. These announcements are not only pivotal moments for your organization but also fantastic opportunities to engage your audience and build anticipation. Season announcements can be some of the most enjoyable and creative social media posts to make—but don’t stop the excitement there! Here are some tips to get your audience buzzing before, during, and after your big reveal.
Build the Buzz Before the Announcement
Start a countdown! A countdown to your season announcement can create excitement and a sense of urgency. Let your followers know something big is coming and give them a reason to check in regularly.
Want to make it even more engaging? Drop hints. Share cryptic clues, intriguing emojis, or even a teaser video that encourages your followers to guess the shows in your upcoming season. This kind of interactive content can spark conversations and get your audience invested in the reveal.
Share the "Why" Behind Your Season
Once you’ve announced your season, don’t let the excitement fizzle. Use this opportunity to connect with your audience on a deeper level. Share the story behind your choices:
Why did you select these particular shows?
What themes or messages are you hoping to highlight?
Why do these stories matter now?
Giving your audience a behind-the-scenes look at the thought process and mission behind your season fosters a stronger emotional connection to your work.
Keep the Momentum Going
Even if you don’t have an entire season to announce, you can still share why you’re excited about your next production. Highlight the unique aspects of your upcoming show—whether it’s a powerful story, an innovative set design, or an exciting cast.
Don’t forget to involve your team! Interviews with your directors, designers, or even cast members can give your audience a peek behind the curtain and make them feel like part of your creative process.
Encourage Engagement
Ask questions like:
"Which show are you most excited about this season?"
"Can you guess which classic we’ve brought back?"
"What are your favorite memories from past seasons?"
These prompts encourage comments, shares, and a deeper level of participation from your audience.
Leverage Social Media Features
Use polls, quizzes, or interactive Instagram stories to highlight each show in your season. You can even create a special hashtag for your new season and encourage followers to share their excitement using it. Highlight their posts to show appreciation and build a sense of community.
Conclusion
Season announcements are more than just unveiling a list of shows—they’re an invitation to your audience to embark on a journey with you. With a bit of creativity and thoughtful engagement, you can turn your announcement into a celebration that keeps your audience excited and connected long after the reveal.