Video Content Is King: How to Start Leveraging It for Your Brand
There's no escaping it – video is king when it comes to content. Platforms across the digital landscape prioritize it, and audiences gravitate toward it. But let’s face it: creating video content can feel intimidating. Not everyone is comfortable stepping in front of a camera, and the production process can seem daunting. However, leveraging video for your brand doesn’t require an Academy Award-winning effort or even your on-screen presence. With a little planning and creativity, you can start incorporating video content into your strategy.
Here are a few tips to help you get started:
Plan, Plan, Plan
While spontaneity has its place, creating consistent and engaging video content becomes much easier with a plan. Dedicate some time to brainstorming and outlining your ideas. Take a simple approach to start: map out one short video for each workday (Monday through Friday). Focus on manageable content that aligns with your brand and audience interests.
Choose the Type of Videos You Want to Create
Not all videos require someone talking to the camera or elaborate setups. Below are three types of videos you can easily incorporate into your strategy:
1. Talking Straight to the Camera
If you’re comfortable being on camera (or can enlist someone on your team), this is a great way to directly engage your audience. At ACE Social, I often create videos sharing quick tips and tricks relevant to social media management. These short, informative videos resonate across industries. Whether you’re a small business owner or a nonprofit leader, sharing your expertise builds trust and positions you as an authority in your field.
2. Image Videos
Don’t underestimate the power of images you already have. Compile your photos into a slideshow and turn it into a video. For example:
Showcase menu items or new arrivals.
Highlight your product in action with multiple use cases. Slideshows with music, captions, or overlays can make a big impact without requiring extensive filming or editing.
3. Videos with Text
Videos don’t always need spoken words. Capture simple footage of your store, office, or event and layer text over it to communicate your message. This can be particularly effective for:
Introducing your business location.
Sharing behind-the-scenes glimpses.
Promoting special events or sales. Tools like Instagram Stories and Reels, or editing apps like Canva, make it easy to add text or voiceovers to your videos.
Execute with Confidence
Video content may seem intimidating, but breaking it into manageable steps can help you overcome the initial hurdles. Remember to:
Take the time to plan.
Decide on the type of video you’ll create.
Start small and focus on consistency.
Video is where it’s at, and with a bit of strategy, you’ll quickly realize its potential to engage your audience and elevate your brand. So, grab your phone or camera and start experimenting. You’ve got this!