At ACE Social, we firmly believe in the power of theatre companies to connect deeply with their communities. Theatres are more than just venues for performances; they are safe spaces, creative havens, and cornerstones of cultural expression. In today's world, the role of theatres in fostering connection and creativity has never been more important.

Well, it looks like we may be waving goodbye to the hashtag era on Instagram and Facebook. Last week, Instagram CEO Adam Mosseri was asked directly if hashtags still work, and his response was a resounding, "No." This revelation marks a significant shift for content creators and marketers who have long relied on hashtags to increase their reach and engagement.

Ahhh, Valentine’s Day—a holiday for love. But here at ACE Social, I don’t think love should be limited to just a significant other. Love comes in so many forms—friendships, family, favorite pastimes, and even guilty pleasures that bring us joy.

So, in the spirit of love, I’m sharing a few things I’m absolutely loving right now. These are the little (and big) joys getting me through what some might call… unprecedented times.

Social media is chock full of opportunities to repurpose your content again and again. Just because you posted something once doesn't mean it's off-limits to post again.

By engaging with your local community, you can amplify your theatre’s reach, strengthen relationships, and create unforgettable experiences that benefit everyone involved.

Once Upon a Time, There Was a Business Owner Who Was Killing the Social Media Game.

One of the more challenging aspects of social media is creating engaging content. Obviously, there's no tried-and-true method to guarantee engagement, but a great place to start is storytelling.

Not all Super Bowl content is right for every brand. In fact, choosing the wrong moment to engage with can make your brand seem out of touch—or worse, disingenuous.

Season announcements can be some of the most enjoyable and creative social media posts to make—but don’t stop the excitement there! Here are some tips to get your audience buzzing before, during, and after your big reveal.

There's no escaping it – video is king when it comes to content. Platforms across the digital landscape prioritize it, and audiences gravitate toward it.

Here are a few tips to get you started.

Here are five common social media mistakes that small businesses and nonprofits make—and how to fix them.

"Day in the life" posts are a favorite on social media, and for good reason—they're engaging, relatable, and work for any industry. When it comes to the arts and theatre, these posts are particularly effective because you're working with people who are often comfortable performing and speaking to an audience.

Consistency is key in social media, and one of the best ways to maintain that consistency is by creating a social media calendar. Here are five easy steps to help you craft a calendar that works for you.

Audiences love behind-the-scenes content, and they’re just as interested in hearing from the designers, stage managers, and crew as they are from the performers.

Here are a few tips to maximize the impact of your interviews: